Saturday, December 3, 2011

Coca-Cola Happiness Truck: The OFW Project

It is a sad reality.  The Philippines does not have a lot of jobs that pays enough 
to provide for the needs of the families.  Everyone here is related to, or knows of, someone who works abroad and does not have enough time and resources to come home periodically.

In comes this video.  Coca-Cola is known for producing fun videos, mostly with their Happiness Truck.  They have been to colleges, poor villages and parks all around the world.  This one stands out because it hits home.  
The concept is quite different and they did not use the usual "Coke Happiness Truck" with the vendo machine and the instant treats to people that get refreshments from there.  They used a Coke van that transported the featured overseas Filipino workers to their families.

Prepare some Kleenex.  This will make you cry. 

Thank you, Coke, for giving an unforgettable Christmas for these three Overseas Filipino Workers.  Mabuhay kayo!

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